Kaporal x Lil Buck

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FOR ITS 2015 AUTUMN-WINTER CAMPAIGN, KAPORAL GETS INTO THE SWING OF THINGS, PRESENTING ONE OF THE GLOBAL PHENOMENONS OF THE YEAR: LIL BUCK.

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Discovered across the pond owing to his exceptional talent, this iconoclastic dancer with an inimitable style has already collaborated with the greatest artists of our time: from Woodkid and Madonna to the New York City Ballet.

Raised in Memphis, he took his first steps in dance on the streets and learned Jookin, a movement which draws its inspiration from hip-hop and the “gangsta walk”. Lil Buck decided to take this dance, which is extremely technical, fluid and gracious, one step further by combining it with the art of classical ballet, resulting in a dance style in its own right, Urban Ballet.

From the beginning of autumn 2015, he is joining the world of Kaporal for a unique dance marked by freedom. The French jeans maker is presenting him in images and movement for its new advertising campaign, in this way allowing as many people as possible to discover this fascinating character. With his double-jointed, floating dance style, happy in his own skin and confident of his skills, he breathes new life and energy into the heart of a brand which has already been showcasing urban and artistic areas for a few seasons.

Kaporal is giving free rein to the movements of Lil Buck and delivering a message which is both inspiring and positive: “Take me as I am”