Inspired by the energy of the city, the DOWNTOWN DENIM drop is more than just a trend, it's a state of mind. Halfway between nonchalant and cutting-edge fashion, the pieces in this drop draw their essence from the raw effervescence of the street.
The narrow streets of the Panier, the graffiti of the Cours Julien, the endless vistas of the Old Port. ‘Downtown Denim was born out of this unique tension between past and future, between the Mediterranean and asphalt. A drop that draws on Marseille's identity while looking resolutely towards the new generations, those who are reinventing the codes of style.
Oversized cuts meet trendy prints like paisley, revisited in a Chicano version. The colours are inspired by urban shades of asphalt and concrete, with a touch of fiery red. In this drop, denim reigns supreme, reaffirming its status as an urban wardrobe essential.
